This ad shows honesty and a bit of annoyance. At first I really did not get the point of this “Lemon” ad with its flaw details on the car. Did anyone really wanted to read an ad about a car with problems? But I guess according to this blog that it did change some of the fundamentals of advertising. I think it also gave people the idea to not buy this particular car because it was Hitler’s favorite car. Who would want to buy Hitler’s favorite car? That guy with the ugly weird mustache who was responsible for the death of millions that fought in World War II? The ad was going on and on about the inspections. Readers are not really interested in inspection details. Readers are interested in the features and convenience of a car. It should be attention grabbing in a more positive way. Very few will pay attention to this ad but not everyone has the time to sit down and read the article below the picture. The only interesting thing I found about this ad is that it had an impact in modern advertising. It’s dull and there’s nothing exciting about it. An advertisement has to be bright, exciting, and the ability to sell whatever it is they are trying to sell. If I were living during the time this ad was published, I wouldn’t really care much for it and probably just toss in the trash. Most readers are pretty gullible and easily fall for ads. If Volkswagen was trying to sell a car, they really did not need to put out this “Lemon” ad. But it does remind me of last year’s Toyota break problems. Then a few months later, they made a commercial that said they are determined to make their customers happy or something along those lines. But I do respect the honesty that was showed on this ad.
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