Week 11 EOC: Final Evaluation

I have learned a lot from this class about advertising. I had a totally different perspective on advertising before. I just thought advertising was just making pretty posters or fliers to attract attention to get people to buy a certain product or participate in some event. I never knew how in depth it really was until I took this class. Although, I wish we could have had more interesting work to do in the class other than just blogs because not everyone has the time to read blogs due to what is going with their personal lives. Also everyone is mostly on Facebook 90% of the time. I probably would have enjoyed doing more creative content other than just blogging. I do enjoy blogging but only when it's relative to something I want to talk about and when I don't have writer's block because I tend to get writer's block. I would have like to do something that defines advertising a little more because advertising is very visual. I actually enjoyed the lectures. I usually get bored or struggle not to fall asleep during lectures but this is one of the rare classes where I am actually wide awake enjoying it. I liked how this class is very relevant to my major. If it wasn't so much, I would not be particularly happy taking this class if I felt like I wasn't learning anything from it. I also enjoyed watching video's that were show in class. Especially Madmen. Thanks to this class, I am now hooked on MadMen. Even though majority of the class are in fashion retail management, I wish we could learn a little bit about fashion advertising because advertising clothes, really isn't that easy. But overall I have learned a lot from this class and I will apply to my career in the future.

EOC Week 10: Art & Copy

This fall Missoni has launched their spring collection at Target for a much more affordable and reasonable prices. Missoni clothes usually retail from $300 - $500. Since the economy has gone downhill. I thought it was pretty cool that Missoni teamed up with Target. Giving Target a taste of Italian fashion to the United States. It's also not just for women but children as well. Thanks to this commercial I just had to go out and buy myself a Missoni dress. I have to say I got a pretty good deal out of it. Although the clothes in this commercial did not go with the whole "Italian spy" theme. But overall it was a cute commercial.

Week 8: EOC Font Slogans

Volume Accelerator Mascara

Volume Accelerator Mascara

Volume Accelerator Mascara

Volume Accelerator Mascara

Volume Accelerator Mascara

Volume Accelerator Mascara

Volume Accelerator Mascara

Volume Accelerator Mascara

Volume Accelerator Mascara

Volume Accelerator Mascara

Volume Accelerator Mascara

Volume Accelerator Mascara

Volume Accelerator Mascara

Volume Accelerator Mascara

Volume Accelerator Mascara

Analysis Project in the Real World

As I was using this product, I was surprised to see the results of this mascara. My eyelashes look definitely longer. I read reviews from other users, and they said the exact same thing. There were definitely some negative reviews but more on the positive notes. I was skeptical at first because of the negative reviews but once I tried it for myself, I  would give a good review myself.

Promotion

What others think of the London Rimmel Lash Accelerator Mascara:

I would ask regular working girls to participate in the promotion and hoping they would like the project.

The Big Idea

To attract customers for this product, I would ask them if they are happy with their eyelashes. What do they think of their eyelashes or how would they want it to look. I myself wishes that I had long eyelashes because usually the first thing the opposite sex notices is a woman's eyes (among other things). I would test it myself to see if it works and how it would look on me. If it works well, I would vouch that it has the results they would need. I would also ask women what is their style in clothes, and how do they wear they're makeup. What is their lifestyle like.

Competitive Analysis

America's economy has been very hard on everyone. Almost everyone prefers to spend a good deal on whatever it is they're buying than to buy an expensive high end product which most of time do not even last very long. Most women, no matter how much money they have in their bank accounts or how much they can spend, would rather buy makeup from Walgreens or CVS because they save a lot more money and they can last for nearly a half a year. Buying makeup at Christian Dior or Estee Lauder costs nearly my entire outfit. Buying a $20 lip gloss at Dior is really not worth it. Its just their luxury brand name that catches attention. Their campaign ads does not include details of why their makeups are so great. They just have pictures with a pretty woman.

London Rimmel Lash Accelerator will tell women their eyelashes will look bolder, sexier, and most importantly longer. Many women have that short lashes want their eyes to stand out because long eyelashes according to a mass market that it is more attractive.