Analysis Project in the Real World

As I was using this product, I was surprised to see the results of this mascara. My eyelashes look definitely longer. I read reviews from other users, and they said the exact same thing. There were definitely some negative reviews but more on the positive notes. I was skeptical at first because of the negative reviews but once I tried it for myself, I  would give a good review myself.

Promotion

What others think of the London Rimmel Lash Accelerator Mascara:

I would ask regular working girls to participate in the promotion and hoping they would like the project.

The Big Idea

To attract customers for this product, I would ask them if they are happy with their eyelashes. What do they think of their eyelashes or how would they want it to look. I myself wishes that I had long eyelashes because usually the first thing the opposite sex notices is a woman's eyes (among other things). I would test it myself to see if it works and how it would look on me. If it works well, I would vouch that it has the results they would need. I would also ask women what is their style in clothes, and how do they wear they're makeup. What is their lifestyle like.

Competitive Analysis

America's economy has been very hard on everyone. Almost everyone prefers to spend a good deal on whatever it is they're buying than to buy an expensive high end product which most of time do not even last very long. Most women, no matter how much money they have in their bank accounts or how much they can spend, would rather buy makeup from Walgreens or CVS because they save a lot more money and they can last for nearly a half a year. Buying makeup at Christian Dior or Estee Lauder costs nearly my entire outfit. Buying a $20 lip gloss at Dior is really not worth it. Its just their luxury brand name that catches attention. Their campaign ads does not include details of why their makeups are so great. They just have pictures with a pretty woman.

London Rimmel Lash Accelerator will tell women their eyelashes will look bolder, sexier, and most importantly longer. Many women have that short lashes want their eyes to stand out because long eyelashes according to a mass market that it is more attractive.

Slogan: London Rimmel Mascara

The London Rimmel Lash Accelerator Mascara is designed for a woman's eyelashes to look stronger, bolder, fuller, longer and sexier. Most mascara commercials nowadays just advertise mascara's that don't clump eyelashes together or make it look messy. London Rimmel Lash Accelerator Mascara is made for eyelashes to grow 80% longer. It's one of the first eyelash growth mascara's made where a woman does not need to spend so much money at a cosmetic surgeon's office for her eyelashes to grow a little longer which might be a less painful procedure. Women can stay within their budget by buying this mascara at any drug store.