Tuesday, August 30, 2011

Competitive Analysis

America's economy has been very hard on everyone. Almost everyone prefers to spend a good deal on whatever it is they're buying than to buy an expensive high end product which most of time do not even last very long. Most women, no matter how much money they have in their bank accounts or how much they can spend, would rather buy makeup from Walgreens or CVS because they save a lot more money and they can last for nearly a half a year. Buying makeup at Christian Dior or Estee Lauder costs nearly my entire outfit. Buying a $20 lip gloss at Dior is really not worth it. Its just their luxury brand name that catches attention. Their campaign ads does not include details of why their makeups are so great. They just have pictures with a pretty woman.

London Rimmel Lash Accelerator will tell women their eyelashes will look bolder, sexier, and most importantly longer. Many women have that short lashes want their eyes to stand out because long eyelashes according to a mass market that it is more attractive.

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